May 6, 2018
advertising
Dove Campaign
I am a double degree student majoring in Marketing and Communications with a minor in Math at St. Mary’s University in San Antonio, TX. My passion lies in spreading honest, effective messages, serving those in need, and advocating for social justice. I enjoy reading, baking, and spending free time with my family!
Author Portfolio PageLaura Poole
I really enjoyed this article! I remember watching a video about the sketch artist and how the women saw themselves. Its so moving and just shows how we are our own worst critics. All of our insecurities are usually never seen by other but to ourselves they are blaring. I enjoyed the images used in this article especially the “How Did our Idea of Beauty Become so Distorted”. Very touching and very moving.
11/09/2022
11:28 am
Yaseth Ricardo
I really loved this article and the way it not only talks about the specific Dove campaign , but connects it with the real world. Many of us go through this every day, it does not exclude gender identity, age, or ethnicity. We have been conditioned to believe that only what is in the media is acceptable and beautiful and it’s not that way. This article does a great job at bringing awareness to this topic, in addition, the images also provide a clear picture of what the author is referring as to how media is changing into a more natural aspect of beauty.
19/09/2022
11:28 am
Halie Estrada
I loved this article, I think it’s great that someone on this website wrote about Dove and their enlightening campaign . I remember like it was just yesterday seeing these ads in the beginning of a youtube video I was watching and just thinking wow this is the first time I’ve seen an ad so real. The Dove’s campaign is not only about the true beauty of women but the diversity of not only our beauty but women as a whole. Beauty is something I feel is very thought about in today’s society from social media to the products now offered. The standard of beauty is forever changing and it’s about time a brand realizes that Beauty of women and everyone is as well. Everyone is beautiful in their own way and until the world truly sees that I hope that Dove will continue with their campaign and I hope other brands will follow in their steps.
23/09/2022
11:28 am
Kelly Arevalo
Good job! I would probably not go as far as to say it’s the best advertisement of the century, but it indeed represented an advancement in portraying women’s beauty in the media. However, I do not think the campaign would have worked if people did not support the idea behind it beforehand, nor that Dove would have been willing to support it. Interesting topic anyway, congratulations!
29/09/2022
11:28 am
Abbey Stiffler
I clicked on your article because I have always known of the brand ‘Dove’ since I was a little girl. I love how Dove is what some would consider real. They try and attempt to not set a standard for girls or guys who use it to live up to. They show that it doesn’t matter what color or what shape you are. They don’t try to manipulate our definition of beautiful.
05/02/2023
11:28 am
Nnamdi Onwuzurike
The article highlights Dove’s “Real Beauty” campaign, which aimed to challenge traditional beauty standards and promote body positivity. The author describes the evolution of the campaign, from its inception in 2004 to its continued success today. The article also touches on the criticism the campaign has received, particularly with regards to its parent company, Unilever. Overall, the article provides an interesting look into the impact of marketing and advertising on societal perceptions of beauty, and the importance of promoting diverse and inclusive representations of beauty.
23/04/2023
11:28 am
D’vaughn Duran
Great topic and article! The first thing that caught my attention was the title with the great picture! This topic had a great topic with it being beauty and being different! Dove’s expanding and showing different types od beauty and being more advantage with these strategies. Dove’s sharing beautiful women and changing people’s definition. People are beautiful in their own way and Dove enforces this idea.
23/04/2023
11:28 am
Madison Magaro
This was a great article and the introduction paragraph got me hooked and wanting to know more. The Dove Campaign did a great job at showing that everyone should be accepted in todays society. In beauty there is always this underlying standard that everyone must have perfect skin and be skinny, but in actuality everyone is perfect in there own way. Overall this was a great article and I love the Dove is expanding the beauty standards.
23/04/2023
11:28 am
Olivia Lauer
Congrats on the publishment of your article! You had an amazing introduction! The beginning made me keep reading to see what else you had to say. “People love the process of making themselves feel beautiful and tend to jump at the newest, most popular products to arrive in the market. Specifically, the beauty industry targets women by appealing to the “ideal” image of beauty that is popular at that particular point in time. The most used approach they take is in convincing women that what is most important about them is the way they look.” I feel like no matter the product you’re selling people are going to want to try it out.
23/04/2023
11:28 am
Jocelyn Elias
I think this article is great. It is very refreshing to see that your article also includes how not only women are stigmatized but that males are also affected by this. I agree the brand dove has gone above and beyond creating a new representation for all body types and all forms of beaty. Your article contains great historical context on the beginnings of the beauty industry and how it’s changing over time.
21/08/2022
11:28 am