STMU RESEARCH SCHOLARS

Featuring Scholarly Research, Writing, and Media at St. Mary's University

Entrepreneurial Studies

Howard Schultz: Brewing a Multibillion Dollar Empire
by Andrea Laguna
She’s Made of Plastic, It’s Fantastic! How Barbie's Maker Used "Imagination For Her Creation"
by Eva Lizarraga
The Inevitable Fall of Bernie Madoff’s $65 Billion Scheme
by Nicholas Burch
Mark Zuckerberg: How a CEO went from Anxious to Greatness
by Alexandria Wicker
The Olympic Rivalry between the Dassler Brothers
by Pedro Lugo Borges
The Political Involvement of Twitter
by Janie Cheverie
Mike Nguyen: The Struggle Of a Restaurant Owner During COVID-19
by Alyssa Ramos
From Child to Commodore: How Cornelius Vanderbilt Became The Commodore
by Aaron Sandoval
Netflix - The Beginning of the Future of Entertainment
by Amanda Shoemaker
Envisioning the Future: the Start of Apple
by Adrian Garcia

Marketing

Aunt Jemima: Then and Now
by Carly Bagley
The Campaign of a Century: Dove's “Real Beauty”
by Kimberly Simmons
“For Man’s Flavor Come to Marlboro Country.” The Marlboro Man and its Advertising Success
by Josselyn Arrieta-Meraz

Management

The Olympic Rivalry between the Dassler Brothers
by Pedro Lugo Borges
Netflix - The Beginning of the Future of Entertainment
by Amanda Shoemaker

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Entrepreneurial Studies

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