StMU Research Scholars

Featuring Scholarly Research, Writing, and Media at St. Mary's University

Our Latest Business Publications

Entrepreneurial Studies

Revolutionizing Leadership: Tony Hsieh’s Recipe for Workplace Magic

by Oscar Sandberg

From Air Mattresses to Global Giant: The Airbnb Entrepreneurial Story

by Gabriel Gomez

Ray Kroc: The Hungriest Man Alive

by Jesus Salazar

Chicken and Carnival Cruise Lines: A Tale on How Shaq Built his Business Empire

by Taylor Haggan

Rags to Riches: The Story Of Coco Chanel

by Abbey Stiffler

The Wealthiest Business Man in American History

by Dylan Vargas

John Chapman: The Real Story of Johnny Appleseed

by Gabriella Parra

The sewing machine and how it impacted the world

by Alexandra Camarena

Khan Academy: the First Online School

by Margaret Maguire

The Smallest Warriors – The Creation of a Non-Profit for Childhood Cancer

by Eva Garcia

Action Park, The Most Dangerous Place on Earth

by Dylan Miller

The Mouse and the Maker: How Walt Disney Made Some Noise for the Animation Industry

by Gabriella Parra

Marketing

TikTok Made Me Buy It: A Comparative Analysis of User-Generated Content and Brand Curated Advertisements on User Engagement and Perception

by Gabriella Sauceda

From Billboards to Tweets: A study of Traditional Marketing’s Shift to Social Media

by Savannah Dupre

William Henry Harrison: Winning a Presidency with Log Cabins and Hard Cider

by Laura Poole

Maribel Lieberman: Honduran Entrepreneur Building her Chocolate Empire

by Vivian Urrutia

Aunt Jemima: Then and Now

by Carly Bagley

The Campaign of a Century: Dove’s “Real Beauty”

by Kimberly Simmons

“For Man’s Flavor Come to Marlboro Country.” The Marlboro Man and its Advertising Success

by Josselyn Arrieta-Meraz

Award-Winning Business Publications

TikTok Made Me Buy It: A Comparative Analysis of User-Generated Content and Brand Curated Advertisements on User Engagement and Perception

Gabriella Sauceda

From Billboards to Tweets: A study of Traditional Marketing’s Shift to Social Media

From Billboards to Tweets: A study of Traditional Marketing’s Shift to Social Media

Savannah Dupre

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The Smallest Warriors – The Creation of a Non-Profit for Childhood Cancer

Eva Garcia

Miller Action Park 1

Action Park, The Most Dangerous Place on Earth

Dylan Miller

The Mouse and the Maker: How Walt Disney Made Some Noise for the Animation Industry

The Mouse and the Maker: How Walt Disney Made Some Noise for the Animation Industry

Gabriella Parra

Aunt Jemima: Then and Now

Carly Bagley

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She’s Made of Plastic, It’s Fantastic! How Barbie’s Maker Used “Imagination For Her Creation”

Eva Lizarraga

The Political Involvement of Twitter

Janie Cheverie

Heather Bresch at Mylan HQ

A Woman’s Shot at Making History: The First Female CEO of Mylan and the EpiPen

Courtney Peña

To Infinity and Pixar

Valeria Perez

Humble Beginnings: How Microsoft Created Windows from DOS

Nathan Hudson

Steve Jobs: “We’ll just name it Apple…”

Steve Jobs: “We’ll just name it Apple…”

Maria Callejas

The Chronicle of Walt Disney and his famous sidekick Mickey Mouse

Christine Sackey

See all of our Award-Winning Publications