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April 4, 2019

20 Years in the Making: How Smash Bros dominated the Fighting Game Community

Chances are if you’ve heard of the term ESports, games like the ever so popular sports-based FIFA and first-person shooter Overwatch come to mind, as those are the most popularly televised competitive video games in the industry. However, despite their popularity, no game has ever created such a widespread cultural phenomenon as Nintendo’s famous series “Super Smash Bros.” This prime time crossover fighting game consists of famous faces such as Mario, Donkey Kong, and even third party characters like Ryu and Ken from Street Fighter. Spanning five different games and still securing a spot as one of the most popular fighting games for the past twenty years, it’s kind of confusing as to why a game of such praise and popularity hasn’t received more televised competitions in contrast to other fighting and sports games.1

Masahiro Sakurai | Courtesy of Nintendo Life

Enter the creator of Smash Bros himself: Masahiro Sakurai. From a very early age, Sakurai knew he wanted to do something with technology as his desired career path. His first attempt at a technology centered career was a small amount of time spent in school studying electrical engineering, a line of work he quickly realized wasn’t for him. Instead, he wanted to do something that allowed him to have fun and express his creative ideas while he did his job. Of course, he didn’t realize he wanted to work in video games until he started asking himself “At the end of the day what do I really want to do?”2 It wasn’t until a few years later, in 1989 when he was only nineteen years old, that Sakurai decided to apply to the HAL Laboratories company for Nintendo.3

Within his first year of work, Sakurai designed his famous character Kirby, a face that higher-ups in the company came to quickly love. Management assigned their newly hired worker to direct three games for this character, and all received praise for their simple controls and unique level design. While directing the three games was the jumpstart for his career, his biggest influence came in the form of his late friend Satoru Iwata, who was both Sakurai’s mentor at HAL Laboratories and the president of the company. Moreover Iwata was, and continued to be, Sakurai’s biggest supporter all throughout his time working with the company. Their close friendship sparked the idea to create the Smash Series, since Sakurai had been wanting to stray from his usual line of platforming adventure games.4

During the mid-nineties, fighting games such as Street Fighter and Mortal Kombat had revived the novelty of arcade games and swept the world with their innovative ideas and controls, shutting out other games that were based around fantasy and adventure, like Mario, Zelda, and Kirby. This widespread popularity, coupled with the positive relationship with his mentor and boss, was what influenced Sakurai to propose the idea of creating a fighting game that he claimed would be “like no other.”5

Original Smash Bros cover art | Courtesy of Nintendo Life

Development for the game began immediately, with Sakurai in charge of the design aspects while Iwata himself handled everything that had to do with coding. The early stages of the game didn’t get the name Super Smash Bros until much later in development. The game started off under the name “Ryouh: The Fighting Game,” which featured strange “Pepsimen”-like individuals who fought in a simple arena and utilized an idea of percent based combat, which meant that the higher the players percent the easier it was to launch them into the game’s “blast zone,” which were the areas all around the screen that would signal death if launched too close to its perimeters. After the beta of the game was presented to the higher ups of HAL Laboratories, Sakurai and Iwata decided to use the models of Mario, Donkey Kong, Samus, and Link, instead of the Pepsimen that they had used for the beta. They even renamed the entire series itself into the famous name we know now: Super Smash Bros. Upon release, it was praised worldwide, and while it sold over 5.5 million units, Sakurai wasn’t done with this project just yet. The first iteration of the Smash Bros series was only a glimpse at what was to come in the future!6

Super Smash Bros Melee cover art | Courtesy of GameTDB

With the immense fame Smash Bros brought, came an increased pressure to please fans with the possibility of any and all sequels. Just two years later, the second iteration of the series, dubbed “Super Smash Bros Melee,” was released, and it was praised for its high speed play style and the broad selection of 26 different playable characters. Even though the sequel received notably high praise for being what many fans considered the “pinnacle” of Smash Bros, the game went down in infamy as one of Sakurai’s most hated creations. He despised the game so much that he left HAL Laboratory a few years after Melee’s release to form his own company, Sora Ltd. The company was founded for him to experience what it was like to work with different content creators and develop his own games. However, the original idea for his company was extremely short lived as his old mentor and friend Iwata, who was now president of Nintendo, told Sakurai that the company planned to create more Smash games and wanted to bring Sakurai’s team in to work on them. Sakurai was reluctant at first, but he knew this would be his only chance to create a solid foundation for his company, and for the next decade Sakurai and his team continued to work on various different Smash Bros titles. While he expanded on the games’ character roster, stages, and game play improvements, it never really felt “good” or “satisfactory” for Sakurai; especially given how much he enjoyed the original iteration of the game and its fun simplicity.7

Smash Ultimate cover art | Courtesy of Eurogamer

The work was grueling and physically taxing for Sakurai, who was now in his mid-40s and was having an increasing difficultly working due to back pains and other physical sores that slowed down the developmental and polishing processes. It was evident by his physical appearance, which was more sickly and rigid, that he needed to find a way to wrap all of this up as fast as possible. He needed to create a game that would act as the possible final Smash Bros send off for the foreseeable future, one that could please fans both new and old, a game EVERYONE could enjoy! This birthed the idea of the fifth and supposed final installment of the franchise: Super Smash Bros Ultimate, a game that had all of the fighters from the previous games and then some to truly please as many fans as possible. Sakurai’s idea was ambitious and daunting, but not at all impossible.8 The hardest thing about all of this was his physical limitations and how much he taxed himself slaving over a computer to code. He also needed to contact various companies to see if it was possible to receive licensing to use characters that his fans wanted; and while a roster of 70+ characters was truly impressive for a fighting game, deep down he knew that people would likely be disappointed, due to the lack of one or two characters.9

The next two years were spent on polishing the finer details for the game and wrapping up coding that hadn’t been overseen during initial development. Thankfully, the fruits of their efforts were rewarded generously, as only a few months after the game released, Smash Ultimate not only became the number one selling game on Nintendo’s newest console, but also replaced Melees as one of the top competitive fighting games.10 Hopefully with all of this said and done, Sakurai can finally rest.

  1. “Timeline of Masahiro Sakurai’s Life,” Source Gaming (blog), October 23, 2015,
  2. “Timeline of Masahiro Sakurai’s Life,” Source Gaming (blog), October 23, 2015,
  3. “Masahiro Sakurai | Revolvy,” (blog) accessed January 28, 2019,
  4. “Super Smash Bros: The Story of Nintendo’s Premier Fighting Franchise,” Den of (website), accessed January 30, 2019,
  5. “Super Smash Bros: The Story of Nintendo’s Premier Fighting Franchise,” Den of (website), accessed January 30, 2019,
  6. Ethan Braun, “A Brief History of Masahiro Sakurai,” Culture of Gaming (blog), June 22, 2018,
  7. Ethan Braun, “A Brief History of Masahiro Sakurai,” Culture of Gaming (blog), June 22, 2018,
  8. Nick Santangelo, “Super Smash Bros. Director Talks Character Process and Development,”IGN (blog), November 21, 2018,
  9. Andrew Webster, “Why Super Smash Bros. Ultimate Was Such a Daunting Game for Its Creators to Build,” The (blog), June 12, 2018,
  10. “Super Smash Bros. Ultimate Development Started In 2016,” (blog), accessed January 28, 2019,

Tags from the story

computer video games

Masahiro Sakurai

Smash Bros

Recent Comments

Cassandra Sanchez

It is really interesting to read about the origins of one of the most popular games and how it all came to be. It is also pretty surprising how Masahiro was not proud of his creation even through all of the game’s success and fame from people all over the world. I never knew that creating games could have a physical effect on someone and because of this it is interesting to see how Masahiro was able to leave a lasting legacy with his games.



9:28 am

Mara Martinez

It was super interesting to read about the beginning of a video game. So much went into it. It really is cool how he knew kind of what he wanted to do so young in life. This game is super popular now because he was determined as a kid. Super interesting article.



9:28 am

Jeremiah Durand

That is very interesting, I remember playing the first iteration of Super Smash Bros and that was such a fun game. This definitely revolutionized the fighting genre of the time. With the most recent evolution of the franchise I know that many of my friends picked up this game so I did as well and definetly one of the best fighting games available.



9:28 am

Malik Heard

I loved this article because it was on one of my childhood games and how it came to dominate the fighting game scene.My favorite to use in super smash bros was link he was my main . I wasn’t fully aware about all of the hard work that went into creating a video game.This game is one of the most popular fighting games because it brings in a bunch of famous Nintendo characters in a interesting way and the hard work put in to make this dynamic work.



9:28 am

Shea Slusser

I grew up playing Nintendo and video games all around since my Dad is a video game designer, so It was really interesting reading this article. Its inspiring to know he continued to create the game during his illness and how successful the game ended up being and the impacts it made on society. Very refreshing topic and loved the read.



9:28 am

Justine Ruiz

I have played this game since I was a child so I really enjoyed reading this article. It was interesting to learn about how this amazing game came about. I found it crazy how Masahiro wasn’t pleased about the outcome of his game, even though it was a huge success. The hard work and dedication that Masahiro put into this video game really paid off. The fact that this game continues to be popular and played over generations shows that he did a great job!



9:28 am

Eric Hernandez

This game was a very big part of my childhood. I really enjoyed reading this article because it gave me a great view of the behind the scenes of the game that I really love. It is really cool to see how the creator started from the ground and has advanced the game so much from then to now. It makes me happy to see this because a lot of kids can enjoy the same game I did when I was a kid.



9:28 am

Aidan Farrell

This is a really great article. Reading about the history of possibly one of my favorite video games of all time was a ride, to say the least. I love learning about the history aspects of video games, and I think that this article did an amazing job of telling that kind of story. The writing was very well done as well, and I feel like you put all of the information in the write order to tell a good story.



9:28 am

Kimberly Rivera

It’s is quite inspiring how hard Sakurai worked into making his creations the best and even though he fully hated Meele he was willing to continue working on other Super Smash Bros game and make them even better than what Meele was. I had never really gone deep into Super Smash Bros or play it much but I can admire all the hard work Sakurai, Nintendo and Sakurai’s team has put into it.



9:28 am

Roberto Soriano

As someone that is into esports, I feel like fighting games are the ones that are less appealing to the viewers, however I find it interesting to see hoe smash became what is is now and how it was developed, I do feel that Sakurai spent a lot of his time in regards to this and it is really sad to see that one of the biggest smash hits, for him was something really dissapointing, Now that time has progressed and there are more versions of smash I hope he can really sit back and think about everything he created and accomplished.



9:28 am

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