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October 22, 2018

The Picture That Ended the Vietnam War

Winner of the Fall 2018 StMU History Media Award for

Article with the Best Use of Images

Article with the Best Introduction

The year was 1968. The month of January was almost over and “Tet,” the Vietnamese Lunar New Year, was about to begin. By now, Vietnam had been embroiled for years in a civil war. North Vietnam was under the leadership of a Communist government and South Vietnam was under the leadership of a government that was backed by West. The start of Tet in 1968 was used to launch a huge offensive by the Vietcong in which coordinated attacks took place all over South Vietnam to destabilize the region and push the United States to withdraw.1

The United States intervention in Vietnam began in 1965, a year after the unwarranted attacks by North Vietnam on United States Destroyer ships in the Gulf of Tonkin. By 1967, the number of American troops on the ground surged.2  Despite being involved in this conflict halfway across the globe, the war did not seem so distant with the steady stream of footage and photographs from the front-lines directly to living rooms all over America. In this regard, Vietnam was unique for being one of the first wars to be filmed and photographed extensively.3 The work done by journalists in Vietnam allowed the world to see what was happening in Vietnam firsthand. Among those in Vietnam documenting the war was Eddie Adams.

Eddie Adams had been involved with photography since an early age. He had been a photographer for his high school newspaper and had done some photography work for weddings. Upon graduating high school, he enlisted in the United States Marine Corp. As a Marine, Adams served as a combat photographer in Korea for almost 3 years. In 1965, in what he describes as an “alcoholic haze,” Adams and a close friend decided they would go to Vietnam to document the war.4 During his time in Vietnam is when Adams took the photograph of the Saigon execution.

The day Adams shot the picture featured above was February 1st. He recalls himself and NBC journalists heading toward Cholon, a section of the city of Saigon, because they heard of a battle taking place there. Adams came upon South Vietnamese Brigadier General Nguyen Ngoc Loan executing a Vietcong soldier, in cold blood, in broad day light, in the middle of the street. Adams recalls himself and the other journalist gathering around Loan as he grabbed the soldier. Adams assumed Loan was only going to threaten the man. In the instant Adams raised his camera to snap a photo, Loan raised his pistol and executed the soldier. Loan explained after, that the Vietcong soldier had killed many Americans and allied Vietnamese soldiers.5

The photograph showed up on all major news evening broadcasts and on the front cover of newspapers all over the world the next morning.6 The execution was also recorded, but the specific angle Adams got in his photograph showed the war in an indescribable way. Peter Braestrup, one of the most versed individuals on the Tet offensive, described the picture as a “kind of ultimate horror story that you captured in living color. But in terms of information it told you almost nothing.”7 His quote could not do more justice. What the world saw was a man who was wincing before certain death. They did not know the man was a part of the Vietcong. In the photograph, he seems to be wearing civilian clothes which misleads one. The man had also recently killed allied soldiers and was found armed during martial law- an offense that justifies the use of force.8 Eddie Adams believed he had done an injustice to Loan. He explained, “General Loan was our guy. We were supporting him… believe me, the Americans did just as bad things. I just happened to see this and shoot it…”9

Protestors hold a demonstration against the Vietnam war demanding immediate withdraw and peace | Oct. 21st 1967| Courtesy of National Archives

Despite the Johnson Administration’s attempt to win public support of the war, the images of the war painted a very different picture. Public opinion felt that the war was no longer winnable, rather it was now a matter of how America could save face.  Walter Cronkite, a well-respected news-anchor and a strong supporter for the war, was among those whose opinion shifted. It was reported that President Johnson believed “if I lost Cronkite, I’ve lost America.”10  The irony of it all was that the Tet Offensive was largely a failure for the Vietcong in terms of land gained and damage inflicted, but in the end its psychological impact on how Americans believed the war to be going, led to its success.11

South Vietnamese forces flee with civilians after napalm is accidentally dropped on a friendly village| June 8th, 1972| Courtesy of Flickr

While this photo was taken out of context, it did provide small truths of the war. Although the war was going well, horrendous acts were being committed. Eddie Adams and many others were able to expose the world to the atrocious acts being committed during the war. Nick Ut’s photo of a napalm strike on a village, is another photo that came to define the war. Ut’s photograph captured the moment children run away in horror from napalm strikes on their village.12 The shattered innocence and utter despair on the childrens’ faces while soldiers seem calm provides a stark incomprehensible contrast that pulls at the heart. These photographs captured only instances of the war. But in the frozen state of a photograph, one is able to examine and reexamine a photograph and truly take in all its details. There was no propaganda campaign that could ever keep a just people supporting a war when they saw photographs like these.

The Pacific Stars and Stripes front cover breaking the news of a ceasefire in Vietnam. | Jan. 29th, 1973| Courtesy of National Museum of the US Air Force

As journalist, Adams and the others were simply doing their jobs. Horst Faas explained about documenting the war, “I don’t think we influenced the war… [he believed simply that the job of journalist was to] record the suffering, the emotions and the sacrifices of both the Americans and the Vietnamese…”13 Their work allowed for the false reality America was living to fall apart. As Americans lived, worked, and played, the very basic rights all humans are entitled to were violated by both sides. As such, Americans responded. In 1973, with public support overwhelmingly against the war in Vietnam, the United States signed the Paris Agreement that led to the withdrawal of all American troops.14 The involvement of the United States in Vietnam continues to be synonymous with some of the most appalling violations of human rights, not only violations against Vietnamese civilians burned alive with napalm or killed slowly through cancer with massive exposure to Agent Orange, but also of the atrocities committed or witnessed by US forces. In addition, all US Soldiers exposed to Agent Orange in indirect ways as when combat medics who worked at Clark Air Force Base (Philippines Islands) received the US soldiers injured in Vietnam who had been evacuated by air. These combat medics  received soldiers injured in the field in Vietnam covered in Agent Orange with no protocol for decontamination for the injured nor for themselves as medical personnel. Fifty years on and they continue to die from cancers caused by exposure to Agent Orange. While the US left in 1973, the human suffering due to human rights violations done then, continues today. These images changed the public opinion and changed the course of history even when they may have not saved all those involved at the time, they avoided even greater damages and loss of life, for that we are grateful to these powerful images.

  1. Patrick Hagopian, America in the World, 1776 to the Present: A Supplement to the Dictionary of American History (Farmington Hills, MI: Charles Scribner’s Sons, 2016), 752.
  2. James H. Willbanks, Vietnam War: A Topical Exploration and Primary Source Collection (Santa Barbara, CA: ABC-CLIO, 2017), 133, 183.
  3. James H. Willbanks, The Tet Offensive: A Concise History (New York: Columbia University Press, 2007), 5-6.
  4.  Encyclopedia of World Biography, 2nd Edition, s.v. “Eddie Adams” (Detroit: Gale, 2005), 4.
  5. Encyclopedia of World Biography, 2nd Edition, s.v. “Eddie Adams” (Detroit: Gale, 2005), 4.
  6. David Culbert, Television’s Visual Impact on Decision-Making in the USA, 1968: The Tet Offensive and Chicago’s Democratic National Convention, Journal of Contemporary History Vol. 33 (1998): 421.
  7. David Culbert, Television’s Visual Impact on Decision-Making in the USA, 1968: The Tet Offensive and Chicago’s Democratic National Convention, Journal of Contemporary History Vol. 33 (1998): 424.
  8. David Culbert, Television’s Visual Impact on Decision-Making in the USA, 1968: The Tet Offensive and Chicago’s Democratic National Convention, Journal of Contemporary History Vol. 33 (1998): 423, 426-428
  9.  Encyclopedia of World Biography, 2nd Edition, s.v. “Eddie Adams” (Detroit: Gale, 2005), 4-5.
  10. James H. Willbanks, Vietnam War: A Topical Exploration and Primary Source Collection (Santa Barbara, CA: ABC-CLIO, 2017), 255.
  11. James H. Willbanks, Vietnam War: A Topical Exploration and Primary Source Collection (Santa Barbara, CA: ABC-CLIO, 2017), 249
  12. Hal Buell, The Napalm Girl, Vietnam 25, no. 1 (June 2012), 36-39.
  13. Deborah Stadler, Frontline Focus, Military History 33, no. 6 (March 2017), 56-61.
  14.  “12 Address to the Nation Announcing Conclusion of an Agreement on Ending the War and Restoring Peace in Vietnam. January 23, 1973.” 2001. American Reference Library – Primary Source Documents, (January, 1.)

Tags from the story

1968

Eddie Adams

Napalm

Nick Ut

Photography

President Johnson

propaganda

Recent Comments

Andrew Molina

this article really showed how journalism really modernized war in a sense. Bringing the news and pictures back home for the people to see the suffering and damage that was going on. Especially the images sent back that spoke a thousand words to the masses and it conveyed a sense of emotions to the viewer and how it makes us all feel a certain way. The article was well written to show us how journalism and also pictures really show us the realities of tragedies.

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02/05/2022

6:03 pm

Luke Rodriguez

Such a great article. I enjoyed the use of these pictures. They helped show the reader the terrible thing that had happened throughout the war. They also showed how against the war, the people were refusing to get shipped off to fight because they knew that innocent people were dying from this war, as shown in one of the images.

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12/02/2023

6:03 pm

Iris Reyna

Congrats on winning the Fall 2018 award for Best Use of Images and Best Introduction. Good job on the article Jose, it was informative and educational and was put together nicely and the images tied everything together. The images used did a good job of expressing how bad the times were in 1968. It showed the truth and the ugly side of the war that most people didn’t see. It’s amazing what a photo can show and what it can inspire.

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03/04/2023

6:03 pm

Andrea Tapia

Such a great article, the images chosen were captured perfectly for Eddie’s story and everything that went on in the Vietnam War. It is so crazy that one single picture can changed the way we see things about the world that we probably weren’t aware about. I am glad he was there at the right time and place to take that photo to prevent anymore people of getting hurt. It must of been awful for Addams being there and capturing every moment in that war that went down, but he did the impossible. He inspired so many people to do the same and increase the knowledge of how a single photo can have so much emotion just looking at it!

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03/04/2023

6:03 pm

Danielle Rangel

This article has pictures that demonstrate the horrors that took place during the time of the Vietnam war and after the Vietnam war. This article does a good job of demonstrating the overall horrors that happened in Vietnam during that time through the lens of Eddie Adams. The horrors that the photographer witnessed and shot are powerfully demonstrated in the images presented. This was an eye opening article about what happened during and after the Vietnam War.

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06/04/2023

6:03 pm

Ian Poll

An image’s context is very important, and this is a clear example of why. It also serves as an example of how information is communicated and the unintended impacts that can happen if the information is unable to be understood at face value. Other times an image can convey the exact message you are trying to send. This article did a great job of describing both.

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09/04/2023

6:03 pm

Gabriella Galdeano

Congratulations on the awards won for this article! The images really did bring life to the story. I did not know that the Vietnam War was the first war to be highly documented. Even though Eddie Adams did not intend to make the South look bad with the famous photo he took, it did look bad. When I first looked at the photo, the ‘bad guy’ appears to be the one with the gun. It is easy to understand why so many Americans protested against the war after seeing the violence occurring.

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09/04/2023

6:03 pm

Griffin Palmer

There’s a reason they say that the biggest rule to war is to avoid it at all costs. We tried to do so in WWII but would be forced into involvement due to the attack on Pearl Harbor. I found it interesting to hear about the public opinion on the Vietnam War. The horrors of the Vietnam War being revealed would also become a major influence on people avoiding the draft.

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09/04/2023

6:03 pm

Jaedon E

First congratulations on the winning the article! They do a great job showing the reader of the terrible things that had happened throughout the war. Being able to see that picture and seeing how much emphasis it can present is amazing. Seeing how the media had powerful impacts back then to now is impressive. Awesome article

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09/04/2023

6:03 pm

Nnamdi Onwuzurike

It’s insane to read about how cruel humans are to their own species. This article was well written but is very saddening at the same time. The images accentuated the emotion I felt while reading the article and it is easy to see how it won its award

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10/04/2023

6:03 pm

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