StMU Research Scholars

Featuring Scholarly Research, Writing, and Media at St. Mary's University
April 15, 2022

Media in Medicine

Can media help medicine? This article researches a significant topic, that is how media can affect the medical world. Critically acclaimed scholars have completed extensive research on this topic, and there are many supportive examples to shedding light on my claim. Society relies so heavily on medicine, but is some of this weight now being taken off these doctors shoulders and hoisted onto the internet. I am wanting to dig deeper and find out the true assistance of social media in relation with Health Care Professionals (HCPs) medical treatment. The history involving media and healthcare runs deep. After World War II, public health started to become more of a priority and along with this came the healthcare system. Soon enough a problem arises that involves keeping important records afloat and attainable. In 1972 the first digital medical record system was created. In a blink of an eye we are now in the 20th century that revolves around the use of media. Allowing society to possess medical information at home, and gives doctors the ability to communicate information with patients, and colleagues.

(Doctor using the internet|iStock)

“Media provides HCPs with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues(Ventola 2014).” Throughout this article many points were made regarding how this is a helpful tool. Health care professionals turn to this outlet to enhance there practical knowledge and to put useful information on certain platforms for their colleagues and patients. Important networks used by healthcare professionals are SERMO which is a Latin meaning for communication, discussion and conversation, Doximity, and Daily Rounds. These networks are specifically used for community engagement and learning for professionals in the medical world.

One could say that the weight is lifted off some of the medical world in regards to communication, and the need for maximum growth when it comes to knowledge. Moreover this is a great use of media in the medical world and can be seen as utilizing every outlet. Being we are in the midst of a pandemic, media has shown to have some great attributes. Pandemics strain and pressure communication in support of medical practice, being that through media we can now access important information easier and faster. “There is a substantial literature on the ways in which media entities, including those from professional (TV, newspapers, and other established non user-generated platforms) and social (primarily user generated) sources, can both educate and communicate important information but also sow fear and misinformation(Carlo 2021).”However a pandemics protocol is always changing, whether that be to maximize or lessen set mandate.” That being said this could lead to out of date information still being available to society in the media.

(Stethoscope with a computer|Adobe Stock)

Furthermore health care professionals main objective has always been to make society a healthier unit. Now that technology and media are introduced to this world, can some lines be blurred as for what is the most efficient and sufficient way to handle certain scenarios, and to gather information? The problem that arises is the question as to whether or not media gives society the proper medical attention needed, or even accurate information. For example, we are in a time now where almost everyone turns to the internet to google their symptoms and causes for what they are enduring at the moment. If you happen to do a google search using keywords to describe your symptom and the results from the internet sources may tell you that you have cancer, when in reality it could just be a common cold. This is a common misconception that media can give society.  False treatment is the risk we, as a whole take when intertwining the media with medicine. Although it can be a brilliant outlet to use, there are always drawbacks. Statistics have shown how popular this can be.  “A large survey found that more than one-third of Americans self-diagnose when they encounter a health problem, and another study indicated that about 70% of American adults consult the internet for a variety of medical information(Hochberg 2020).” It is very prevalent that this is a commonly used avenue when it comes to the population within the medical world.

(Dr. Gonzaba assisting a patient|Picture by me)

Because there is such a high demand for the media when it comes to medical advice, we can now acknowledge the fact that it is reliable to a certain extent. I have been interning with a doctor over the past couple months and decided to bring this controversial topic to the table. Dr. William Gonzaba, a Certified Physical Therapist states that, “Overall I think that COVID brought to light a lot of negatives about media’s effects on medical decisions. It showed how politics can affect media’s decisions. Outside of that, there is a lot of great information and tools to be used on the internet, as well as a common mistake of misinformation.” Gonzaba noted that media in the medical world can often be useful but more often than not should be taken with a grain of salt, if it is not coming from a licensed professional or an acclaimed resource. We can now determine that media should hold a secondary position to doctors when it comes to medicine.

Overall this problem cannot merely be solved because as a society we allowed internet sources to state whatever they wish, when it comes to health related information. Sources can offer helpful tips and advice, however media will always be present, and advancing and the sources need to keep the content current and available. Although there is some advantages to the use of media, I am afraid the negatives out way the good in most medical scenarios. The question we have to ask ourselves is are we okay with putting the fate of our health into a hands of content creators and search engines serving up the content.


Carlo, Andrew D, Brian S Barnett, Utibe R Essien, and Sandro Galea. “Redefining Medicine’s Relationship With the Media in the Era of COVID-19.” American Journal of Preventive Medicine 60, no. 1 (January 2021): 142–45. doi:10.1016/j.amepre.2020.08.016

Hochberg, Irit, et al. “Assessment of the Frequency of Online Searches for Symptoms before Diagnosis: Analysis of Archival Data.” Journal of Medical Internet Research, JMIR Publications, 6 Mar. 2020, 

Ventola, C Lee. “Social Media and Health Care Professionals: Benefits, Risks, and Best Practices.” P & T : a Peer-Reviewed Journal for Formulary Management, MediMedia USA, Inc., July 2014, 


Tags from the story

Recent Comments


  • Luke Rodriguez

    This article brought up a lot of fascinating points. Still, one thing I was thinking about throughout reading this article was that when the pandemic was happening, I remember seeing everywhere stuff about getting vaccinated, ads saying for people to wear masks if they go out, and to social distance. It was the media that helped to put the world back to normal.

  • Esteban Serrano

    Hi Mackenzie,
    Great job on your article and research and congratulations on your publication! As a person who works part time in the media, not news but some form, I find this very interesting. It would seem as with every sort of media, the medicine world is rolling the dice with news articles and reports and there will be false information often, but most agree it is a positive thing, which is good to see. Again, great article, and great job on your research!

  • Jace Nicolet

    I like how this article is started with a question because it gives the reader a good hook. Bell gives good examples of media and medicine and provides a good amount of pictures with it. I also like how the author Bell relates this topic to our everyday life and feels like she is looking out for our well being

  • Idaly Oropeza

    It only makes sense how much the media takes up most of our lives. With time technology will evolve and humans will evolve with it. I am not surprised that 70 percent of Americans immediately turn to the internet when something seems to go wrong health wise. I love how informative and truthful this article is about the negative side of the media.

  • Joshua Zemanski

    I know that has always been a joke is looking what what your sickness is or that weird mysterious dot on your body is on google, but I didn’t know that was 70% Americans turn to first. The media is growing more and more in our lives so it only makes sense to turn to it more ,but this article does a great job explaining the wrongs of doing so with also providing some ups. This was a great eyeopener and something people should be more careful about.

  • Shecid Sanchez

    Reading this article after living through Covid-19 and still facing some difficulties to this day with the pandemic is amazing. Seeing how we rely on media with such important things like medical healthcare. We all know that social media is not the most reliable and sometimes leads too wrongful diagnosis or it exaggerates symptoms and may cause a panic while you just have a simple cold. Even though its not so reliable I believe that media is a very powerful and we are extremely lucky to have a place like social media.

  • Alia Hernandez Daraiseh

    Media is apart of our every day lives, and it’s extremely hard to get away from it. We shouldn’t be trusting google for answers on our sickness, and we should never use Dr. Google and send diagnose ourselves. I love the way this article was written, it had very good descriptions and I was able to grasp all of the information presented at me. Great article!

  • jess sanchez

    Reading this article after living through Covid-19 and still facing some difficulties to this day with the pandemic is amazing. Seeing how we rely on media with such important things like medical healthcare. We all know that social media is not the most reliable and sometimes leads too wrongful diagnosis or it exaggerates symptoms and may cause a panic while you just have a simple cold. Even though its not so reliable I believe that media is a very powerful and we are extremely lucky to have a place like social media.

  • Morgan Cassias

    Media holds so much power and is a big part of our lives. Sadly the internet is not always true, even though we use it as if it’s 100% accurate. I think you did a great job at giving great info. Along with images. I really did like the arctic and have me a different view on looking up health stuff on the internet. Really great article, good job!

  • Gabriella Parra

    I think we can all relate to this article, especially in light of the Covid-19 pandemic. It seems there are so many conflicting sources of medical information and they are often swayed by politics. I also appreciate that you pointed out that some medical information online may not be up to date. It’s difficult to know who to trust these days, but media is an important tool for public health.

Leave your comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.